INDIVIDUAL DESIGN: FEATURES OF FORMING AND FUNCTIONING

Abstract

The purpose of the article is to consider the basic qualities of individual design, the isolation of this type of
design. As a result of work the historical-theoretical sources of the origin of the concept of design are considered. A comparative characteristic of the peculiarities and differences of individual in the general context of industrial design is carried out, the distinctive features of the author's design with the fine arts and decorative and applied art are determined. The scientific work reflects the signs of belonging to the artistic work, the product of decorative and applied arts and designer things. In the conclusions of the research, the main principles of the formation of the subject of individual design, its differences and unique features were developed.