MANAGING SOCIOCULTURAL TECHNOLOGIES IN CONTEMPORARY SOCIAL WORK

Abstract

The article examines the issue of increasing the efficiency of sociocultural technologies and cultural management in order to solve the issues of social integration, activation, and support of the population. Aim. The aim of this paper is to
analyze contemporary development trends of social work and the sphere of culture, substantiate characteristic features of increasing the effectiveness of cultural management in order to ensure integration of population, activation of public
interaction, development of social creativity by means of sociocultural technologies. Research methodology. Sociopedagogical approach is applied as the leading one with the aim of increasing the effectiveness of management mechanisms in
the field of culture to solve the tasks of contemporary social work, particularly social integration and activation of social groups. Management, system, activity aspects of contemporary sociocultural and social processes were taken into
consideration. Results. Characteristic features of development of contemporary social work in Ukraine were determined, a management system of sociocultural technologies was integrated in order to solve the tasks of social work, considering the capabilities of the means of sociocultural activity for effective social integration and development of social creativity of various social groups. Novelty. It was substantiated that management of sociocultural activities is in a state of dynamic
changes, which is taken into account during planning, organization, and coordination of the sociocultural process. It has been proven that the current state of development of social work and cultural management should be realized during training of specialists in social and sociocultural sphere. Practical significance. The research conducted among students of higher education institutions in order to identify the effectiveness of educational programs allows us to state that there is a prevailing trend of positive attitude towards combination of professional roles, but it is necessary to diversify forms of practical training of students. Prospects for further research. Determination of means, methods and forms of socio-cultural activity with the aim of consolidating population at the united territorial communities level, development of complex social integration projects for citizens through involvement in activity in the field of leisure and event technologies.