DESIGN IN THE CONTEXT OF MODERN CULTURAL DEVELOPMENT

Abstract

The aim of the article is to investigate the peculiarities of the interpretation of the design phenomenon in the context of modern cultural development. In view of the presence of a large \ number of developments, which are devoted to separate areas of design development, research is urgently needed, which would summarize the general principles of design and present its role in today culture.
Research methodology. Seven major publications on the subject (scientific journals and books) have been reviewed. The obtained information was used to understand the peculiarities of the design and its features in modern culture.
Results. Design is a field represented by a number of different directions. It can be considered as a line of production activity based on the correlation between creative and practical components. At the same time, design is a complex phenomenon that allows broadcasting certain cultural values, acting as a means of spreading national and ethnic traditions. A promising direction is the study of design as a complex that has a cultural and historical background, is a source of national product formation, etc. Its specificity is determined by the processes taking place in society, and changes are implemented extremely quickly, responding to the needs of consumers.
Novelty. The novelty of the research is related to the disclosure of the potential of understanding design not only as a subject area, but also as a tool for the formation of a certain cultural and spiritual base of a national nature.
The practical significance. The results of the study can be used for further analysis of design features. Clarifying the specifics of design characteristics will allow them to be extended to the latest practices.