CULTURE AND MANAGEMENT IN THE NATIONAL EDUCATIONAL SPACE: STATUS, CHALLENGES, PROSPECTS

Abstract

The competitiveness and enormous opportunities of modern culture have led to a rethinking of the professional training of managers in the field of culture and art.
The purpose of the article is to study the specifics of national education and training of specialists in cultural management.
The methodological basis was the analytical method, which allowed obtaining information about the object, examining each element in detail, identifying its properties and connection with other components.
Results. The article actualizes the issue of the essence of the relationship between management and culture. The conceptual apparatus is clarified and the terminological boundaries of the main concepts are outlined. It is established that
«cultural management», «cultural management», or «management in the field of culture» are synonymous and are used in the sense of planning, organization, monitoring of processes related to culture and art, including the production,
distribution and consumption of cultural products. «Management of socio-cultural activities» is associated with society and is an appropriate activity aimed at creating, preserving, broadcasting, assimilating and developing cultural traditions,
values and norms. «Art management» as an integration of organizational, managerial and aesthetic activities is a narrower area of cultural management and is mostly focused on the artistic sphere.
The specifics of cultural management are analyzed and such specific features as economic resourcefulness, commercial feasibility, and interdisciplinarity are highlighted.
The professional competencies of a cultural manager are outlined. It has been established that the specialty of a cultural manager is a complex of integrated knowledge and skills based on knowledge of culture, an understanding of
the whole range of innovations, awareness of project management, finance, communication, business skills, knowledge of the international context, and creativity.
The current state of national education in the field of «Cultural Management» is analyzed. It is found that there is a gap in the matching of supply and demand, educational programs offered in Ukraine are characterized by diversity
and mostly declaration of offers, and the existing educational offers are detached from life. There is an imbalance between historical and theoretical disciplines that provide basic knowledge and practical disciplines that develop
specific skills. The author also highlights the system's inflexibility and isolation from the international cultural process, which must be overcome in the national education system in this area.
It is emphasized that, along with classical education, professional skills can be acquired through non-formal or alternative education, which is more flexible and easier to adapt to updates, and sometimes is itself a guide to them.
Informal projects not only fill the existing vacuum, but also try to launch certain processes of renewal in education.
Conclusion. In our opinion, it is necessary to form a systematic higher education in cultural management that is flexible and quickly adaptable to cultural and artistic transformations. Non-formal, alternative education can be not only a
«supplement» to the existing professional knowledge of those who have chosen a profession in the creative economy sector, but can also be considered as an educational resource in the training of qualified cultural managers