DIGITAL FOOD CULTURE:CULTUROLOGICAL ANALYSIS EXPERIENCE

Abstract

Modern processes of knowledge production and power struggles around the world link food and digital culture, giving cultural studies scholars reason to pay attention to the differences, parallels, and overlaps between food and digital products.
Culturological analysis of digital nutrition is being done in particular with the purpose of detecting its impact on everyday life. It is affirmed that the culture of nutrition in the digital era focuses on the questions of power and inequality, and it is
displayed on the everyday politics of the digital nutrition with the corresponding social, economic and ethical consequences. The article highlights the key issues, introduces the concepts and theoretical debates that drive this research.
Besides, the impact of COVID-19 on food culture is examined, which has exposed and in some cases even exacerbated existing inequalities in the accessibility, socialization and economics of food. Indeed, the existential proximity between food
and digital culture cannot be overstated. Digital technologies today have a significant impact on the entire life cycle of food, from production to consumption, representation, and everything in between. From robots, drones, and artificial intelligence tools that help farmers monitor crops and livestock health. The article also examines the issues of gastronomic tastes, culinary authority, body image, and the public' s everyday interactions with food and its consumption through the prism of feminist discourse and critique of neoliberal capitalist cultural policy.